Press releases are written to a formula: headline, dateline, a lead that answers what happened and why it matters, a few paragraphs of substance, a quote, company boilerplate and a media contact. Writing them from scratch takes an afternoon — and the parts people get wrong are the boring ones, like forgetting the dateline or padding the lead with adjectives.
Press Release Writer takes the notes you already have and returns the whole structure, in that order, using only the facts you enter.
How it works
- Describe the announcement in your own words — what launched, for whom, when, and anything concrete you can share.
- Add the company name, an optional product name, the tone, and who should be quoted with the point of view to express.
- Get the finished release: headline, subhead, dateline, lead, two to four body paragraphs, the quote with attribution, an About section and the media contact line.
What it will not do
- It does not invent numbers, dates, customers, results or quotes. If a press release normally has a fact you didn't give, the sentence is left out and listed under "Before you send".
- It does not name a spokesperson you didn't name. Without one, the quote is written in the company's voice and flagged for you to attribute.
- The headline avoids superlatives like "revolutionary" or "game-changing" — the point of a release is to be picked up, and editors drop those words.
Who it is for
Founders and small marketing teams who send announcements to local press, trade newsletters and industry blogs — people who need a clean, standard release without hiring a PR agency for a single page.